OnPage SEO Basics to be followed to get lots of traffic
These pages have title length greater than 70 characters. If the title is too long, it might be truncated or ignored by Search Engines. Keep it relevant and not too long.
Change the title length to be less than 70 characters. Make it unique and relevant to best describe the page content.Use our Keyword Research Tool to find relevant keyword ideas for your title tag
As a general rule, search engines do not interpret the content of image files. The text provided in the <img alt> attribute enables the site owner to provide relevant information to the search engine and to the end user. Alt text is helpful to end users if they have images disabled or if the image does not properly load. In addition, the Alt text is utilized by screen readers. Make sure that your Alt text is descriptive and accurately reflects what the image represents and supports the content on the page.
Use the <img alt> attribute to write descriptive content for the image: <img source='pic.gif' alt='Accurate and descriptive keyword text that represents the image.' />.
If H-1 Heading is not included in website then you get below error on search console
The <h1> tag is an indicator to Bingbot and web visitors of what the body copy's primary theme or topic is. The <h1> tag reinforces the core keyword(s) found in the title, description, and the body copy. We recommend that the <h1> tag includes keywords that reflect the contents of the page and that it is not longer than approximately 150 characters in length.
Add a header to the page by using a <h1> tag and place it within the <body> of the page source.
What is Meta Tag and Why it is so important?
Search engines may use the description provided in the <description> tag in the search engine results page (SERP). A well-written description that pertains to the content of the page and that is relevant to the searcher's intent can help you increase traffic since it can help improve the click-through rate of your page in search.
Add a description to the <head> section of the page source: <meta name='description' content='Descriptive, keyword-rich text that talks about the page content goes here.'>.